McDonald's Japan Gets In Trouble For Using Fake Roast Beef
Last summer, McDonaldâs Japan rolled out a âTokyo Roast Beef Burger.â The ads featured what looked like real slices of roast beef.
That wasnât necessarily true of the actual burgers. Ditto for the Tokyo Roast Beef Muffin that was sold during the same period.
According to Asahi, Japanâs Consumer Affairs Agency recently said that McDonaldâs broke the law, misrepresenting its products and misleading customers. It warned the fast-food giant, telling McDonaldâs to take steps to prevent this from happening again.
This has made the national TV news in Japan.
The commercials showed roast beef being sliced (above), but only half the slices were actually roast beef. So, this appears to be roast beef:
The rest were âprocessed and reformed meat.â Like so:
McDonaldâs is quoted as saying that it used processed meat to increase production. So why not call it the Tokyo Processed And Reformed Meat Burger? Yum!
Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.Source: Google News Japan | Netizen 24 Japan